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Influencers Tell Us Hidden Stories About Traveling For Content – VICE

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Influencers tell us what it’s really like to travel for content. Collage: VICE / Images: (L) Courtesy of Martina and Leslie Johnson, (R)Courtesy of Beixin Lee and Robin Lam

From waking up at odd hours to lugging heavy equipment around foreign cities, Martina and Leslie Johnson described their overseas trips as one big “go go go.”

“You know, we travel a lot, but we don’t vacation that much,” Martina told VICE. Also known as That Couple Who Travels, the content creators w…….

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Influencers tell us what it’s really like to travel for content. Collage: VICE / Images: (L) Courtesy of Martina and Leslie Johnson, (R)Courtesy of Beixin Lee and Robin Lam

From waking up at odd hours to lugging heavy equipment around foreign cities, Martina and Leslie Johnson described their overseas trips as one big “go go go.”

“You know, we travel a lot, but we don’t vacation that much,” Martina told VICE. Also known as That Couple Who Travels, the content creators would regularly jet off to faraway places and document their trips to over 30,000 Instagram followers, pre-pandemic. 

But the Johnsons said their trips were often riddled with packed schedules and work anxiety. 

“Your goal is to travel everywhere,” Leslie said. “So when you’re there, you want to make sure you capture everything.” 

Travel influencers are often associated with aspirational lifestyles, but the picture-perfect Instagram feeds are not always what they seem. It comes with nice perks, of course, but it’s not the dream job most imagine it to be. 

Like other marketing professionals, many are pressured to keep clients happy. Even when trips aren’t sponsored, the never-ending social media grind means many influencers are living realities where content comes first. 

For the Johnsons, the extensive travel photoshoots are a habit that comes with being longtime content creators. But because they’ve kept their day jobs, they’re not financially dependent on their social media activity. 

It’s even harder to step back when your livelihood is involved, as one Singaporean couple learned.

“We know it seems so much like a dream, but what you see on social media is really a fraction of what actually goes on in our jobs,” Beixin Lee and Robin Lam, Singapore-based travel photographers and videographers, told VICE in an email. The couple is known for their breathtaking shots of nature and tourist attractions, and used to work with tourism boards, hotels, and airlines to create international travel content.

While planning trips, they need to make sure that they catch the best light on specific hours of the day, depending on the location, just to get the best shot. Once, they woke up at 2 a.m. to climb Roys Peak in New Zealand, just so they could capture the scenery with good lighting and fewer people.

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Source: https://www.vice.com/en/article/bvnzjq/travel-influencers-instagram-content-experience